We all know how vital it is to have a presence on social media, both for businesses and for people wishing to be recognized as influencers. Customers expect the firms they deal with to be active online now. It’s often seen as an essential trust metric.
Though, it can be challenging to keep an active social presence without it taking over a sizeable percentage of your time and attention. One of the major challenges is that social networks have different peak times when their users are most active. If you want to engage with as many of your audience as possible, you need to post at these peak times.
It would be near impossible for a business to make all of their posts “live". As a result, software providers have come up with solutions to make social media scheduling and posting more manageable. You can design and bulk schedule multiple posts at once using social media scheduling software platforms. You can do this at a time that suits you and then use your tool of choice to deliver your posts at the best times. They also give you time to create and push more content. In this post, we review the top social media posting and scheduling tools for 2022.
Top Social Media Posting & Scheduling Tools for 2022:
Falcon focuses on giving social media professionals access to a structured set of features that help listen, engage, measure, schedule and publish content that makes a difference. Falcon offers two plans. The Essential plan targets single users and small teams and focuses on a content calendar & campaign planner with advanced analytics and community management. The Full Suite is more designed for larger companies with multiple teams and markets. It takes everything from the Essentials Plan (although it permits unlimited channels, reporting, and teams) and adds in social media advertising, competitor benchmarking, and collaboration & approval flows.
Falcon considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on campaigns for all social platforms.
Falcon supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Falcon’s version of a shared media library called the “Content Pool.” If you have a team, Falcon provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Falcon provides access to agencies to smooth your collaborative processes. You can control all access and set permissions.
Falcon lets users design their own inbox. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions
If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns.
Loomly is a powerful social media scheduling and management platform with a clean, intuitive interface. It offers four pricing tiers after a 15-day no credit card trial. They range from a $20/month Base plan for those with 10 or fewer social accounts up to the $228/month Premium Plan, allowing up to 26 users and 60 social accounts.
One useful feature of Loomly is that you can set various calendar workflows. The default setting for teams with more than one collaborator is:
- Pending Approval
- Requires Edits
There is a straightforward process to go through when creating a post. You can either begin a post from scratch or pull in post ideas from RSS feeds that automatically create draft posts from them. You create the base copy of a post before you customize details for whichever social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly.
Another useful feature of Loomly is its interaction screen, where you can manage comments, messages, and track social handle mentions (through tagging).
Sendible describes itself as “The #1 Social Media Management Tool for Agencies”. While it lists the $199 Medium Plan – “For Growing Agencies” as its most popular plan, it does cater for other organizations, with a $29 Micro plan for solopreneurs and a $99/month Small plan for small businesses, along with a $299/month Large plan, for large teams.
You can connect to just about any social network, as well as post directly to your WordPress, Medium, Tumblr or Blogger blog. You can use Sendible’s geo-targeting features to reach specific segments of your audience. Sendible helps you upload videos to Twitter, Facebook, and YouTube.
Sendible features an integrated dashboard and tools relating to publishing, collaboration, analytics, CRM, listening, and mobile.
In the area of publishing, it allows you to plan, schedule and publish posts, images, and videos to multiple social networks simultaneously using their powerful compose box. You can schedule social media posts, images and videos individually or in bulk as far in advance as you need. Sendible allows you to set your best-performing content on repeat to keep your social media profiles active. You visualize your content on a shared publishing calendar.
One useful feature is a tie-in with Canva to help you design better-performing visual content.
In the 7+ years that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore.
All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.
With regards to posting and scheduling specifically, you can use it to schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business simultaneously via a single dashboard. It also generates post previews as you create them which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, and click-throughs.
While its list of features are pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams.
Agorapulse provides an affordable social media scheduler and management tool for teams and agencies. It offers four plans from $39 per month aimed at Solos, though to a $239 Enterprise plan. The main difference between each option is the number of social profiles and users catered for, although there are also differences relating to data retention and ad comment monitoring.
You can use Agorapulse to publish, engage, listen, report, and collaborate with your social networks. It supports Facebook, Twitter, Instagram, LinkedIn, Google +, and YouTube.
You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts. You can also tweak each post to take advantage of features specific to each social network.
Although Iconosquare is most renowned for its in-depth social analytics, it has expanded its offering to cover multi-profile social management and a powerful scheduling tool. The various tools cover Facebook, Instagram, Twitter, and LinkedIn, although fewer capabilities are currently available for LinkedIn or Twitter. In particular, the only Iconosquare tools relevant to your LinkedIn account focus on analytics.
You can schedule Instagram and Facebook posts in advance from your computer or on the Iconosquare app. Insert saved captions or hashtag lists, schedule your first comment, and cross-post to multiple profiles at once in a few clicks. Then, easily preview scheduled posts and re-order your feed using drag and drop.
You can schedule photo and video posts automatically to Instagram and Facebook through Iconosquare. Tag accounts and locations in your single-image posts when posting to Instagram using automatic publishing. Tag your location or mention other Facebook pages when posting to Facebook. You need to schedule Instagram Stories and carousels on the Iconosquare website, being notified on your mobile at the time of the post to finish the publishing process on Instagram. No such restrictions reply to traditional Instagram posts, however.
Create captions and lists of frequently used hashtags in advance, then copy and paste them into your posts when scheduling content.
Iconosquare handles media well. Upload, label, and organize photos and videos from your computer, Dropbox, Google Drive, or OneDrive. Easily schedule posts using content from your media library. Iconosquare even tags any image that you use so that you don’t accidentally repeat it in a later post.
ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions and streamline the approval process, manage multiple accounts in one centralized location, and communicate and collaborate with your team on upcoming content. With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.
Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.
You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today.
If you’re searching for a social media posting and scheduling tool that has a good app, be sure to check out Planoly. Founded in 2016 by a jewelry brand, Planoly started out as a visual planner for Instagram. Since then, it has expanded its set of features to include tools for social marketing on Twitter, Pinterest, and Facebook.
The idea behind Planoly is simple – social media marketing shouldn’t have to be so challenging. So, to help social media managers and business owners, it integrates social strategy and content scheduling.
One of the features that deserve special mention is its analytics. You can access basic analytics for Instagram and Pinterest for any specific time frame. It also offers advanced analytics for Instagram and suggestions regarding which will be the best time to post on Instagram based on your target audience’s activity.
Before you can get to studying analytics, though, you’ll first need to get posting. It’s especially useful if you need to create shoppable posts. With the help of sellit, you can transform your social media content on any social platform into a social storefront. Alternatively, if you simply want to create engaging social media posts, its StoriesEdit feature offers designer templates and stickers to help you create and customize content.
It offers three paid plans and a basic free plan. So, it can grow with you as your needs change.
Onlypult markets itself as being the one platform for brands, agencies, and businesses to work with social media. It actually offers more than that, letting you work with images and videos and post to social media, blogs, and messengers. Indeed, the list of apps you can schedule to is one of the largest we have seen: Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium.
Onlypult offers four plans, differentiated by size: Start, SMM, Agency, and Pro. Each of these plans allows you to use different numbers of managers, accounts, and tracked users. Otherwise, the plans all give you access to an image editor, video editor, multiple simultaneous accounts, hashtags, a planner, a calendar, and automatic post deletion.
You can upload photos and videos via the web, schedule your posts for the future and publish them in real-time. Onlypult’s scheduling allows you to create multiple social posts and set days and times for them to be pushed through to your social channels. You can even schedule carousel posts and Stories. In addition, you can set posts to auto-delete at a scheduled time, so you don’t have to worry about promotional links and codes floating around on the web or people querying old posts and asking for special discounts.
Usefully, you can multipost with Onlypult. You can create copy and apply it to multiple posts using different images.
Like most of these social media posting and scheduling tools, Onlypult provides you with a content calendar to help you keep tabs on what’s happening and when your content will be published. It is clean and easy to use.
Onlypult includes limited access to two other tools at all plan levels, Builder and Monitoring. Builder helps you create a micro landing page in a few minutes with a convenient visual builder. Monitoring tracks mentions of your competitors, partners, or buyers. You can use Monitoring to find discussions related to your brand to help you make the right decisions.
Monday.com is different from most of the products we have included in this post in that it doesn’t specifically target social media posting and scheduling. Indeed, many businesses use Monday.com for things other than social media. Its primary focus is on improving the efficiency and workflow of your teams. However, this makes it ideal for those wanting to create a logical workflow to manage their social media accounts.
Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects, workflows, and everyday work. You build boards to represent your workflow. You can create boards to organize any projects and activities your team does.
Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:
- Campaign Ideas and Requests
- Campaign Progress and Status
Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns.
The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board.
You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform.
Promo Republic offers a full-scale social media management software platform, with a range of plans catering from the Solo plan for personal use through to the Advanced Plan, for large businesses and agencies.
You can use Promo Republic to automate your social media publishing and scheduling. You enter all your posts and visuals in one social media publishing calendar, scheduled in advance and posted automatically to multiple social media. They integrate with Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
But they offer more than just scheduling posts. You have access to a 100,000 post ideas library and graphics editing tools; not to mention the other features expected of social media management and planning software, such as analytics and reporting and smart posting using AI.
For firms wanting more, Promo Republic offers two other products:
- Social Monitoring – to manage your brand reputation and keep track of your social mentions
- Intelligent Ads to improve your social advertising campaigns
12. Sprout Social
Sprout Social is an all-in-one social media posting/scheduling tool. It allows you to both schedule and post across multiple networks. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers and everyone in between to contribute to a social media calendar.
Sprout Social’s calendar feature provides a team with a bird’s eye view of what’s being published and promoted on a daily basis.
The package also includes a variety of social media analytics so you can see how well different pieces of content perform.
Plans range from $99 to $249 per month, after a free 30-day trial.
Buffer operates a freemium model, where you can schedule 10 social updates for free, or with a paid plan you can undertake unlimited scheduling. This gives ample opportunity for a beginner to learn whether social media automation is likely to be of value to them.
As its name indicates, Buffer allows you to build up a selection of relevant posts you want to share, which can then schedule to go out at more suitable, appropriate times for your audience.
It allows you to customize your messages for each social network. The Buffer mobile app and the web browser extension make it easy to add webpage links, titles and images quickly to your Buffer schedule.
It suggests the most suitable times for you to post to each of your networks. Buffer also provides analytics showing how successful your posts were.
If your only social scheduling needs are for Twitter, then TweetDeck could be ideal for you – particularly as it is free. It allows you to schedule tweets across multiple Twitter accounts. Twitter clearly saw the merits in TweetDeck, as it bought it in 2011.
It includes a comprehensive dashboard allowing you to see the tweets in an account’s Home feed, your Notifications, Messages, Activity, and Mentions. These change in real time. You can also add columns showing other items, such as Lists, Collections, Likes, Followers, Scheduled Posts, and more. You can make alterations to a scheduled Tweet before it’s published. You can also quickly add images and GIFs to your messages.
With SocialOomph you can manage your Twitter accounts for free. This includes scheduling your tweets, tracking keywords, saving and reusing drafts and more. You can add and manage up to five Twitter accounts (unlimited with the paid plan).
If you sign up for a Professional account ($17.97 every two weeks), you gain similar features for Facebook, Pinterest, LinkedIn, and Plurk. You also gain the ability to tweet via email and schedule and post blog posts and pages.
With the paid plan you can manage all of your tweets (for all of your Twitter accounts) from oneTweetCOCKPIT. This allows you to integrate your timelines and pull in additional tweets that contain specific keywords regardless of whether you follow the tweeter or not.
One unusual feature available to users of SocialOomph Professional is self-destructing (time-limited) updates for Facebook and Twitter. These allow you to post updates to Twitter and Facebook that will automatically be deleted from your Twitter account / Facebook feed after a period of time that you select.
You can also set up recurring updates, which publish at regular intervals (hours, days, or weeks). You can provide alternative text options so that each post is not identical.
MeetEdgar offers most of the usual tools allowing you to schedule social media content across a range of platforms, including Twitter, Facebook, and LinkedIn. They expect to add Instagram and Pinterest soon. Technically the tool is called Edgar – and the webpage/app is where you “meet” Edgar.
You can use it to queue as much as your content as possible with minimal involvement on your part. You can create multiple categories for different types of content, such as blog posts, promotional materials, quotes, and questions. You use the social media calendar to add post categories at set times you want them to go out.
It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after their initial publishing. As Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences, without you doing any extra work.
MeetEdgar offers a single clear pricing plan – $49 per month, with discounts to military and non-profit users.
CoSchedule provides a way for you to schedule and organize your marketing. For a solopreneur or influencer, this may just involve coordinating your blog and social posts. If you are a business, you may have other marketing activities that need to be centrally organized. It even allows agencies to organize all of their projects for every client.
Social media scheduling, therefore, is just one part of CoSchedule’s offering.
Plans start at $60 per month. This gives you one integrated calendar, with blog and marketing projects, and all-in-one social promotion. You also receive email marketing integrations and business analytics. The more expensive Professional and Enterprise plans add additional features, mainly related to other types of marketing campaign activities.
You can efficiently manage and publish all your blog content and social promotion in one place. You can create a standalone social campaign or add a social campaign to any project. Your promotion can live in the same area as your planning, so your whole team is on the same wavelength.
You can easily schedule posts to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Tailwind’s focus on assisting you with your visual marketing. It describes itself as being “your end-to-end solution for winning on Pinterest and Instagram.” It is an all-in-one tool that allows you to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.
It features drag-and-drop functionality that makes it easy for marketers to upload, tag and publish their Pinterest and Instagram posts in bulk. Users can shuffle their post queue, to ensure that they keep variety in their posts.
You can also use Tailwind to automatically recommend the times for you to pin / post your content. Tailwind bases these suggestions on when your audience is most active on the relevant platform.
Tailwind offers three very different pricing plans. Bloggers and small businesses with fewer than 25 employees can use their Plus plan at $9.99 per account per month. Larger brands need to jump to the higher-specced Professional plan at $799.99 per month. There is also a plan for Enterprises.
Everypost is perfect for sharing visual content across Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. You can schedule posts to go out at times most convenient to you. You can publish to both personal profiles and company pages on iOS and Android devices as well as Everypost’s website platform.
You can cross-post your messages on all your social networks at once, without posting precisely the same message. This means you can use Everypost to optimize your content by customizing what you share across multiple social platforms. For example, you can add hashtags, photos, videos, or mentions to tailor a post for each social network
Everypost helps you to mix your post types, to ensure you post a balanced mix of industry news, trending topics, and promotional content. It provides you with multiple feeds to assist with content curation.
Everrypost has a range of plans, from a “Pay with a Tweet” Personal Plan, up to a $99.99 / month Team plan, depending on your requirements.
Crowdfire claims to be the first social media management app that supports posting to TikTok. You can use Crowdfire to post to virtually every major social network, as well as sharing material from a large selection of blogging platforms, online shops, and video sites, including YouTube and Twitch.
It puts a lot of emphasis on content curation. You tell Crowdfire the topics that interest you, and it suggests a wide range of articles, images, posts (yours, including your YouTube videos), and RSS feeds. You can easily share these or help Crowdfire’s AI by telling it you aren’t interested in a particular content source.
Crowdfire keeps a queue of content and schedules your posts to go out at the optimal times for your audience. You can set these times yourself if you prefer, however. Crowdfire gives you the option to set your best times manually, network by network, and day by day. You have a Queue Meter that indicates the number of posts you have yet to make for the next week.
Crowdfire offers four plans, ranging from a limited free plan (effectively for testing Corwdfire’s capabilities, through to the $99.99/month VIP plan that showcases all Crowdfire offers.
Although social sharing is at the heart of Crowdfire, the higher plans also offer competitor analysis, Mentions (social listening), and more advanced analytics that allow you to build custom reports, focusing on your preferred metrics.
Later lets you post to a variety of social networks, but its main emphasis is on Instagram. Unlike many social media posting and scheduling tools, you begin a post in Later with an image, rather than its text. You upload the image to Later and then create the accompanying caption.
It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram’s revamped API). Still, once you have changed your Instagram account to either a Business or Creator account, the process becomes easy.
At the heart of Later you have a Media Library. You begin each post by uploading images to your Media Library, and they remain available for future posts. You can add notes and labels to your media items and add a star to any image you wish to highlight. You can filter your images in many ways.
You can also upload and share videos if you have one of Later’s paid plans. Later also helps you to upload and create Stories.
With Later’s Quick Schedule, you can drag and drop posts into time slots in your schedule. This is Later’s equivalent of a queue. Later populates your next available time slot with your media content.
If you have one of Later’s business plans, you have access to Conversations. Conversations allow you to manage your Instagram comments directly inside Later.
Feedly is awesome. It lets you categorize the blogs you follow into feeds so you can easily group similar topics together. When you have content in one feed, you can view everything from that feed and ignore the other, less relevant feeds. Feedly is a robust feed reader that aggregates information from around the web into one convenient place. You can use it to view updates on any topic you’re interested in, whether they come from the news, blogs, social media posts, RSS feeds, or other sources.
The best part about Feedly is that you can use it to share social media content. The power scheduler allows you to schedule the same piece of content multiple times in the future. I would recommend only using this feature to schedule out tweets. You can then remove and/or edit the piece of content to say whatever you would like. It’s nice to no longer have to stress about finding 3rd party content to share on your social platforms and not have to a million different websites when you’re ready to schedule.
23. Sked Social
Sked Social is an all-in-one visual marketing platform for businesses, brands, and agencies to create, store, find and use their social media marketing content online – whilst collaborating with staff and partners. If you’re looking for social media management software that saves time and increases ROI, then Sked is the one thing you need. The platform provides you with powerful tools to help create visual marketing masterpieces that connect with your audience on an emotional level. From the social media post creator to the photo editor and Instagram tagging features, you have everything you need to capture leads and sales.
With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. You can also write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors.
From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts. This will save you a lot of time, as you won’t have to type out your most effective hashtags every time you post.
24. Zoho Social
Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. Zoho Social is a social media solution that helps organizations build and grow their online presence. The platform allows businesses and other organizations to reach the right audience at the right time and engage them with the right messages. Users can easily manage multiple social media accounts and schedule posts. Your social media team can also collaborate via multiple accounts using the same standardized dashboard. Zoho Social helps you track marketing revenue over social media as well.
With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by Zoho Social’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real-time, enabling you to initiate a more engaging interaction.
Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. These data are all accessible via reports that can be shared with your social media team, other departments, or the senior executives. Zoho Social works great with Twitter, Instagram, Facebook, Google+, and LinkedIn. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite.
SocialBee has made it possible to focus on content more and it’s scheduling less. SocialBee is a social media management tool focused on scheduling of posts to various social media platforms and analyzing your performance after. Unlike the market leader, HootSuite, SocialBee lacks features like social media listening and engagement, content curation, A/B testing of posts, and PDF report generation.
However, SocialBee is an established social media management tool and comes with its own mobile application, for social media management on the go. SocialBee lets you assign posts into categories, making it easier to schedule different types of posts, rather than granularly set them. However, you can still set them individually if needed. As setting posting schedules is a tedious affair, this feature is a huge timesaver. SocialBee notifies you if you run out of scheduled posts or if something goes wrong. SocialBee allows you to study your competitors’ followers on Twitter and recommends potential good ones. You can then reach out to them to build an active audience. While you can do the same without SocialBee, SocialBee makes it so much easier.
SocialBee is affordable. Compared to Hootsuite, Sprout Social, and Sendible, SocialBee’s plans are reasonable and well within the budget of small-medium businesses or large digital agencies. This pricing allows you to scale your business, instead of keeping your team small due to ongoing software costs. While most other social media management tools integrate with bitly and roll out their own link shortening service, SocialBee integrates with a host of link shorteners. This includes Rocketlink, Replug, Switchy, and Rebrandly, among others.
Hootsuite allows you to schedule posts to publish at your preferred time in the future. Depending on the plan you choose, you can post to a wide range of social accounts. You can both create posts yourself for future (or indeed current) publishing, or you can select existing posts to post in the future.
Hootsuite supports a wide range of platforms, including personal accounts, business pages, and other types of social activity. It does offer a free plan which limits you to scheduling 30 messages across three social profiles.
The $30 / month Professional plan is more usable, allowing you unlimited scheduling across 10 social profiles. At this level, you can set up bulk scheduling as well.
If you have particularly serious social media scheduling needs, there are also a $129 / month Professional plan and a $599 Business plan, each adding additional features.
e-clincher is a social media management platform catering to a wide range of social networks, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, YouTube, TikTok, and more. It also has integrations to cloud storage platforms like Dropbox and Google Drive and creativity apps like Canva.
A significant reason for eclincher’s success is the quality of its support. It offers 24/7 live support, even at its lowest tiered subscription.
e-clincher has different subscription levels offering increasingly expanded features—however, only a handful of features are missing from the lowest tier (Basic). The differences between each level generally reflect how much you can use a feature, e.g., the number of users, social profiles, brands, suggested content feeds, and the like. The Basic plan also lacks much of the analytics available at the higher tiers.
e-clincher has a real strength with its social media posting and scheduling tool. Its support for direct Instagram publishing is a real bonus that not all of its competitors can achieve yet. The Visual Calendar lets you schedule posts by choosing dates and times. You can then drag and drop anything you have planned from one date and time to another, rather than editing each entry and having to type in the information.
Socialoomph provides some excellent scheduling and queuing power but is less user-friendly than much of the competition. As a result, it is particularly suitable for social media managers with above-average computing and coding skills.
Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers.
Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels, such as Pinterest, Discord, Mastodon, Reddit, StockTwits, and blogs (Shopify / Tumblr / WordPress.com / WordPress.org). You can even use webhooks to automatically create social and blog posts from services such as IFTTT.
If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account.
Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account.
SocialPilot offers plans ranging from Professional at $30/mo up to Agency at $150/mo, although you can save 15% by taking out an annual plan. SocialPilot has an advantage over many of these competing apps because they let you sign up more social media accounts at each pricing tier. For example, with the lowest level Professional plan, you can sign up ten social accounts, and agencies can sign up 75 accounts. SocialPilot stresses that this should enable you to post all your updates without ever worrying about running out of limits.
SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to.
One significant change since we wrote our review on SocialPilot is that it now supports Instagram Direct Publishing. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach while conveniently staying away from the message you want to convey.
SocialPilot also now lets you create and Schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule.
Frequently Asked Questions
What are the best social media scheduling tools?
It would be near impossible for businesses or influencers to make all of their posts "live." It would be a highly inefficient use of their time and severely disrupt their lives. We have looked at 15 of the best social media scheduling tools that help solve this problem in this post:
What is the best free social media management tool?
While there are many high-quality social media scheduling tools, most come at a cost. Some offer a free version with limited capabilities, however, that may be suitable for small organizations. These include:
TweetDeck (this one only has a free version)
Everypost (pay with a tweet)
Quite a few of the other tools examined in this post offer free trials.
What social media tools are the most useful for business?
All the social media tools we have covered in this post would be useful for business. They all make the process of managing your social media accounts more manageable. The various social networks have different peak times when their users are most active. If you want to engage with as many of your audience as possible, you need to make posts at these peak times. Using these tools, you can design and bulk schedule multiple posts at once at the optimal times.
What should I look for in a social media management tool?
Social media management tools help simplify the process of creating and scheduling posts. Indeed, they are often the only way you can schedule social posts in advance. We have looked at 15 such tools in this post, and they vary significantly in their capabilities. Some limit themselves to the core post creation and scheduling capabilities. Others add to this with features such as social media monitoring and listening, analytics and reporting, engagement with combined inboxes, alerts, and other capabilities.
Is Hootsuite or Buffer better?
Both Hootsuite and Buffer have strengths as social media marketing tools. However, they take different approaches. The core of Hootsuite is Streams, columns of information. A Stream could be a series of posts on one social network. With Buffer, whenever you find an item you want to share, you add it to your "buffer," and the software publishes it on your behalf at an agreed time. Think of Buffer as being one big queue, where you add posts, which Buffer "uses" at agreed times.
Hoe much is Buffer per month?
Buffer's main product is Buffer Publish. They offer a series of plans, that differ by
The number of social accounts you're looking to schedule content to
The number of users who will need access to the tool
The number of posts you're looking to schedule
Whether or not you require features limited to higher-tier plans
The base monthly price for each plan is:
Free - $0
Pro - $15
Premium - $65
Small Business - $99
Medium Business - $199
Large Business - $399